Public relationsPR

I have worked in PR since working my first job as as a parliamentary assistant. I subsequently worked as a press officer for a theatre and run one-to-one PR seminars for new acts going to the Edinburgh Fringe Festival. These seminars covered: writing and disseminating a press release, finding potential feature material, how to take targeted follow-up action, devising photo opportunities and media stunts, as well as coaching for any media appearances on TV and radio. Since the seminars I’ve provided ongoing PR services for comedians – see below.


Edinburgh Fringe PR & directing

I’ve provided one-off PR seminars for acts going to the Edinburgh Fringe for a number of years. In 2014, after 11 years writing about comedy as a journalist and critic, I began offering full PR packages and directing packages. Among my clients are: Spencer Jones, Steve Hall, Rebecca Humphries, Sajeela Kershi’s Immigrant Diaries and Geoff Norcott.

PR projects from 2014 have included:

Richard Gadd’s runs at the Soho Theatre in April and December 2014. Richard’s show Cheese and Crack Whores sold so well that the run was extended. He was reviewed in The Guardian and featured on Chortle’s Correspondents section, where his piece was voted the best that month (April 2014). Richard then returned to Soho Theatre with his latest full-length show, Breaking Gadd. The show was featured across numerous websites including Chortle, the British Comedy Guide, The Velvet Onion, Laugh Out London. Meanwhile, The Guardian, Moustache Comedy and West End Wilma reviewed and the Observer subsequently named Richard as one to watch in 2015!

Sajeela Kershi’s Immigrant Diaries at Brighton Fringe and London’s Southbank. For her May 2014 shows, Sajeela appeared on BBC Sussex, Juice FM and was featured in Asian Culture Vulture and in Broadway Baby. She was also reviewed in the Brighton Argus and Broadway Baby. Her ITV London News slot, with co-star Shobu Kapoor, in advance of her Southbank show, topped off a great run during which Sajeela attracted a lot of interest from audiences, promoters and press.

Dave Griffiths’s Brighton Fringe run, May 2014. Dave’s short Brighton Fringe run was featured on Juice FM and in the Brighton Argus, both as a feature and a review. His show, C U In Court, attracted a lot of interest on social media and the run sold very well. He subsequently appeared in the Evening Standard (see Fringe Coverage section).

Lizzie Bates‘ one-night only run of Reprobates (Etcetera Theatre, Camden, November 2014) saw her featured in the Evening Standard and on Bruce Dessau’s Beyond the Joke website.

Coverage for the Edinburgh Fringe 2014 and for the Museum of Comedy’s 12 Days of Edinburgh run can also be seen in the Fringe Coverage section, but, just to give an overview, many of my clients enjoyed their first national newspaper exposure and a high degree of attention from reviewers across the board. Rebecca Humphries (see separate tab) and Anna Emerson received a particularly high level of exposure and both transferred from Edinburgh to London.

Among other breakthroughs was a successful Picturehouse Cinemas event for Who Ya Gonna Call?, the Ghostbusters musical – the idea for which came out of a PR seminar.


As regards my directing clients, Inder Manocha’s return after 8 years away received 4-stars from Kate Copstick in The Scotsman, Joe Bor’s A Room With A Jew was also warmly received. I wrote show notes for Anna Emerson’s acclaimed show, An Evening with Patti DuPont, and for The Kat and Jon Appeal that, like Anna, fared very well at Freestival – the Fringe’s latest free festival. I also provided show notes for Alex Edelman who went on to win the newcomer section of The Foster’s Edinburgh Comedy Awards with his show Millennial.


For Edinburgh 2015 I focused on PR. Among my acts were the hugely successful Spencer Jones who received numerous rave reviews [see Fringe Coverage 2015], appeared on BBC’s Next Big Thing and has since enjoyed a residency at Soho Theatre. Spencer has another residency there this March. Geoff Norcott also enjoyed a great Fringe, with a 4-star review in The Telegraph among a number of great notices. Geoff also had good coverage in The Daily Express and The New Statesman and has recently signed to the Troika talent agency. Steve Hall cemented his renown with a clutch of excellent reviews, ditto Sajeela Kershi‘s acclaimed show Immigrant Diaries, which has just been featured in The Independent on Sunday and will also be featured on BBC Radio 2 and BBC Radio 4.

Other Fringe 2015 highlights included Kelly Kingham and Aatif Nawaz dominating the ‘Best Jokes of the Fringe’ sections of various national newspapers and other journals, and Colin Leggo‘s big feature spread in The Daily Mail.

I’m meeting clients all the time for PR and I am also looking forward to taking on clients for directing again too. Please contact me using the details below to find out more, including rates.



Contact me on:
07810 486658