I have been a freelance journalist for over a decade now and have written for a wide range of publications (including a period of two years on staff at The Independent) and in various styles; penning diary items, general features, listings, news reports and reviews. A full list of publications I have written for can be seen in biography.

I have been requested to write promotional items in article style by various clients requiring editorial advertising and native advertising.

One particular focus of my advertorial work has been to promote conference and events facilities for a range of hotel chains. The commission involved harmonising the range of services that the hotel offered with useful information about the wider area that the visitor could use during their stay.

I’ve also written staged native advertising email campaigns promoting various offers and incentives from secondary companies alongside the primary product – office stationery. The campaign emphasis changed over a period of time and had to appeal to a number of potentially interested parties. To achieve this a work journal style was mimicked so that all the relevant messages could be conveyed.

Every product has a story, so why shouldn’t it be a good one? There is nothing that can’t have a better back story and be seen in a new light, and become more desired at the same time.